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Know Your Customer Requirements using Kano Model

About This Course

About the tool - The Kano Model is a method of analyzing potential product or service features based on customer perception. This tool helps you select the features that deliver the greatest customer satisfaction while offering a viable product or a service. When to use? – During ‘Define the problem’ phase. This tool is useful to discover critical customer features that you are not aware of. Typically this tool finds its use in significant ways during new product design, new process or service design phase of life cycle. How to use? – You just need to follow the directions given in this learning material. Work aids – We have a work aid for you! Ready to use Kano template with example. .


Good understanding of english as a mode of communocation. Basic knowledge to use spreadsheet like Microsoft Excel®

Course Staff

  1. Course Number

  2. Classes Start

    May 01, 2016
  3. Estimated Effort